One of the many things that both a business owner and a marketer should consider when running an ad, whether it’s a flyer printing ad or night club flyers, is to determine the amount of exposure for your marketing campaign. What do I mean by this? In addition to your budget, you also need to take into account the number of times that you’re going to run your ad.
Will you use continuous advertising where you spread out your marketing campaign over a period of time? Or will a “pulsing” strategy would be better for your business? (The latter means having your ads running for some months and then stopped for other months.)
This issue is very important because a wrong decision would greatly affect your target audiences’ response to your marketing campaign, not to mention that your budget can barely manage to pay for so much.
When done at very few times, your marketing campaign runs the risk of getting ignored by most of your clients. On the other hand, doing it at high frequency can result to a wear out which you would not want especially if you’re investing a large amount of your budget to it. Just imagine having a print ad such as your flyers distributed every single day for the next 6 months. Not only do you have large flyer printing costs for the number of pieces you need; you also cause your night club flyers to become so redundant that people would feel that they already know what you’re saying and that you don’t need to remind them every single time.
And you wouldn’t want to have repetitive messages for your ads, too. Not only does it bore your clients to death, they’d also have the tendency to be annoyed by your marketing collaterals. Studies show that at some level of repetition, your clients and prospects are more inclined to give a negative reaction to your ad rather than a positive one. As a result, you run the risk of wearing out your ad even before they could effectively provide you with a positive outcome.
Hence, it is very important to know the right frequency for your promotional ad that would mean greater positive response from your target clients.
When is an ad considered a wear-out? When is it enough to run your ads?
Everything depends on the situation, your product, your target market, and most importantly, your budget. The bottom line is to identify which would be appropriate for your needs. By providing the frequency that you need to run your ad, you’ll most likely be able to provide your target audience with one that is effective and successful in conveying your message.
For more information, you can visit this page on http://www.printplace.com/printing/printing-flyers.aspx and http://www.printplace.com/mkt/night-club-flyer-printing.aspx
