Leaflet Distribution Targeting: Improving response ands cutting cost per target
The door to door distribution industry offers targeting facilities to help your campaign achieve a better response and lower cost per response. The most sophisticated form of targeting available to door to door users would be Microtargeting.
Microtargeting lets you focus your campaign specifically on your target audience so that your message really hits home. But it has also been designed to be user friendly and allow total flexibility. You simply provide a detailed brief, indicating your target audience, geographical coverage required, budget, timing and the size/weight of the item to be delivered. If you want to refine your target audience even further you can overlay a number of on-line databases such as:-
Mosaic
TGI
CHORUS
Census Data
Alternatively, door drop agencies can profile your own customer data. Most agencies have in-house planning departments that will select and identify your target audience, showing the percentage penetrations in each postal sector which will be ranked in descending order. The ranking, identifying the best sectors for distribution, is then transferred to street maps. These are then used by trained teams of distributors to cover the selected areas. Improving response ands cutting cost per target is as simple and as quick as that.
Online Mapping
A new software development in door drop marketing technology which enables users of the medium to plan there own campaigns online is being tested in Germany. The software by MapChart is fast, user friendly and really puts the medium in touch with the new age “click and buy” generation. To be able to plan and plot campaigns online with ease will be a great way to deal with smaller scale distributions. This should work with both client and agency.
The drawbacks of media advertising
Today, there are so many ways in which you can promote your business- newspapers, magazines, directories, TV, radio, online the list is endless. All have their advantages but its very difficult deciding which is right for you and your business
Leaflet distribution delivered door to door is the most intrusive way of reaching your customer and guaranteeing that they have received your message. The fact that more households than ever before are receiving literature through there door proves it works. Distribution companies can provide you with selective coverage of any area, minimsing any wastage and provide written records of streets covered, including missed property reports with reasons why this was so.
Visit CWT Avertising for a professional quote on our
leaflet distribution services.
