Who remembers the "hot" colors in home decor of the past few decades?
The 70's brought earth tones, browns, wood tones, yellows, avocado, almond, oranges...
The 80's gave way to grey and mauve...
The 90's brought us peach, sage, golds and eggplant...
The point? Colors aren't new, they are recycled! Take the color orange for example. In the 90's, orange was a forbidden word in the home decor world. Why? Because orange was sooo 70's. Instead, orange was reinvented and reintroduced as light orange, with its new brand name " peach". Why would an old color have such mass appeal? The new name of course! A perfect example of this in the food industry is prunes. Clearly known as an old person food; the plum industry decided to rebrand their product by calling it Dried Plums. This allowed the product to remain the same, but the new name appeals to a younger crowd. Fascinating, isn't it?
In the rug industry, the naming of a color is almost as important as the color itself. Call it red, and it may appeal to the masses, but call it crimson, or scarlet, and the mind conjures a more romantic mood. Blue is not nearly as interesting as azure. Sky blue could be a huge turn off for someone trying to decorate a formal living room, while a wedgewood blue may make the sale stick.
Think back to the last nice restaurant you went to. How enticing was the menu? Were the items described in detail using many delicious adjectives? This is completely intentional, and even expected when it comes to food, but many people don't realize that color names in home furnishings are marketed in a similar fashion.
For more information, or to simply browse our newest area rugs in the latest color tones of fiery reds, warm terra cottas, cool aquas, and chocolaty browns, visit our website at http://www.RugsDoneRight.com
