RFS or called by it's acronym RFS by many, has surely turned many heads since its inception. It has simply been around for too long and starts to bore people, many online-marketers believe. Though some claim, it hasn't lost any momentum at all.
What the Reverse Funnel System is trying to achieve is easy enough to understand. For a 50 dollar submission, says Ty Coughlin, the poster-child of the Reverse Funnel System, people that are interested in this home biz-opportunity are sorted and grouped into the "tire-kickers" and the truly achievement oriented. Some participants involved report having a back-end full of 50-dollar-applications, but no prospects that have the money to do the next step. There is a discussion out there among marketers, if it's still wise to lead with the business-opportunity only, or if one should lead with the product as well. The product behind the Reverse Funnel System is GRN (Global Resorts Network), a Luxury Travel Membership. Many people out there have been skeptical from the very beginning, as they don't understand how a website can more or less automatically get the customer interested, build buying-desire, build trust and move him towards a buying-decision all at the same time - and all of this without any real human being ever showing up anywhere in the process Generally speaking, it can be stated that there could well be true and genuine business-opportunities out there, and some negative people would still call it a scam. There is no ending to this type of negativity, it seems. However, the Reverse Funnel System remains highly controversial, to say the very least.
It seems like there is only one alternative for peddlers of the Global Resort Network-product, and that is design their own websites and fill them with personal content, a concept known in the industry as "self-branding". There are plenty of advantages to this approach: a way smaller marketing-budget is needed to begin with, the RFS-site will set the marketer back 299 dollars a month, and that's before he's even started to market. Per month, that is.)
Marketing-experts favoring this approach also insist that the necessity to be pro-active becomes much clearer and obvious to the multi-level marketer, as they feel especially folks new to the industry sometimes trust just a little bit too much into the assumed powers of the RFS-website, which supposedly uses 20.000-dollar sales copy. But there is a disadvantage to this as well: The Reverse Funnel System "back-end" provides lead-tracking, marketing campaigns, auto-responder service and additional tools. Without proper guidance home-marketers new to this business will be on their own and have to put all their hopes in their sponsor (the person how "recruited" them), hoping that he's not only a leader, but also knows what he's doing. If he doesn't have a clue what he's doing, which isn't uncommon, another internet-marketer will drop out soon. According to statistics 9 out of 10 home start-ups fail, largely due to ignorance with what it takes to succeed in the long run. Main reason for this seems to be misinformation. Whether this happens on purpose or by accident....that's everybody's guess.
The most devious Myth of all, however, is the make-believe by many online-"Gurus", that there is such thing as a system that is fully duplicatable. They are simply not. This is not to say that all that spread the myth have necessarily bad intentions, this is to say though, that the home-business industry is an example of "the blind leading the blind" par excellence. Due diligence is definitely a must, after all, according to Entrepreneur Magazine, it is estimated that a whopping $427 BILLION is generated each year by home based businesses. That's bigger than General Motors, Ford, and Chrysler all put together.
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