Promotional items, when chosen and used correctly, can be a particularly powerful way of placing your advertising message where it’s most needed. Gift-giving is also a good way of attracting new clients and cementing business relationships. When choosing
promotional gifts, there are some important points to keep in mind. Who are the items for? On what occasions do you want to give promotional items? And how much do you want to spend on buying promotional items?
For the most part, you will want to give inexpensive items for everyday occasions—items such as pens, mouse mats and coffee mugs are all tried-and-true promotional items that are known to get good results. However, sometimes you’ll want to give more expensive and valuable items—for an employee who has just celebrated the birth of a child, or to thank a particularly valued client for their continued loyalty, for example. In these cases, your items might be very special, out of the ordinary items.
A good bottle of wine, personalized with your company logo and an appropriate message, can make a great gift to celebrate important events in the personal lives of your clients or staff. Give a bottle of wine to mark a wedding anniversary, a birthday, or simply as a holiday gift “with the compliments of the season”. Mark the promotion of a valued employee, or the signing of an important contract, with a business associate with an executive gift such as an attractive pen set, a crystal paperweight, or a marble Pen Pot. With prices ranging up to ₤20.00 or more, these are definitely not every-day items, but they are perfect for those times where you want to commemorate an important event or special occasion.
There are many other occasions where giving more expensive
promotional products are appropriate. Conference bags and conference folders, for example, can range in price from ₤2.00 to ₤10.00 or more—and if you really want to make a great impression, you may decide to choose a more expensive item. A good quality laptop bag or even an executive business bag can be an ideal item to give to an employee or client who frequently travels on work-related business. If, for example, you’ve just promoted a member of staff to an important position where extensive traveling is part of the job, an executive travel bag can be a very welcome and useful gift.
Giving these types of special items does necessitate spending more per item than you will for items such as pens and coffee mugs, of course. However, these are not items you’ll give as often, and giving these special items always creates a good impression, helping to foster feelings of goodwill and loyalty among clients—and they can be incredible morale-boosters for your employees too. Gifts like these help to make your business associates and members of staff feel like important members of your team, and for you and your company, that translates into better business relationships, increased sales, and increased productivity.
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