If you’re considering using
promotional gifts or promotional products in your next advertising marketing campaign but are still hesitant, here are a few pieces of valuable information that might help make up your mind.
Research shows that promotional items work.
In research designed to track the response to various types of advertising and marketing, the results consistently showed that people who received promotional items and
promotional products:-
- remembered the name of the company or organization that sent the item twice as often as those who had just received promotional literature
- were more likely to report positive feelings about companies that had sent them promotional items than those who had sent them direct mail without a gift
- are more likely to respond positively to a call to action than those who receive only information about a product or campaign
- use the item that they were sent every day (20% of those surveyed), once or more times a week (25%), at least once in the past month (10%). 5% of those surveyed at an airport actually had the promotional items they’d received on their person when surveyed
A promotional item coupled with a persuasive marketing or advertising message is the single most effective form of advertising there is.
Promotional items offer durable advertising.
Well-chosen promotional items and products are among the most cost effective types of advertising when you consider advertising impressions. When you take out an advert in a print publication such as a newspaper or magazine, it may be seen by thousands of people, but it is seldom seen for more than a few seconds – barely long enough to be recalled. In fact, when surveyed, most people can not recall a single advertisement that they read in this morning’s newspaper. When you put your logo on a promotional mugs, promotional mouse mats, promotional note pads or other items that sits on someone’s desk every day, you are making a permanent lasting impression.
Promotional items open doors for sales pitches.
Whether you offer a free gift in return for scheduling a sales interview or give the office receptionist a coffee mug or neat little mouse mat, you’ll be remembered when it comes time to call on a sales prospect. In direct sales, any sales professional will agree that anything that gets you in the door of a potential customer is a valuable asset.
Promotional items say both thank you and please come back.
It is a proven fact that customers respond to appreciation. When they feel that a company or business values their trade, they’re inclined to continue doing business with that company not only in the short term but generally for many years to come or whilst ever that valuable relationship can be maintained. The most common reason that people give for switching suppliers or service providers isn’t better prices or even better service. It’s feeling that their business doesn’t matter to the company that they leave. When you make a point of saying Thank you with a nice promotional gift, your customers will never feel unappreciated.
For further information on promotional items, promotional products and
business gifts check out the leading online promotional gift suppliers today!
