Dinner With Mark Joyner About 3
Years ago in Los Angeles I was Fortunate enough to have dinner with
Mark Joyner. I was at a Seminar and I was standing in the Hotel Lobby
talking with Mike Litman and Mark Joyner came buy and said to Mike
let's do dinner, he looked at me and said why don't you Join Us. Mark
Joyner was talking about one of his online Programs and how he tested
1000's of Headlines. Mark's Message is you can never test enough. One
Small change can have a dramatic impact on Click Thru Rate. Things like
Color, Font Size, Wording, Placement all effect your Click thru Rate.
KeyWord
Phrases As a Small Work-At-Home Business I realize you probably do not
have the resources of a Mark Joyner to do 1000's of tests for 1
Headline, But that shouldn't stop you from Testing. There are lot's of
things you can do to test. Let's say you are running a Google Ad Words
campaign for your work at Home Business and you are using the Following
Keyword phrases
1. Work at Home
2. Work at Home Mom
3. Work at Home Dad
4. Online Business
5. Part Time Income
Split Testing
You
can do Split testing. You would Run 2 Different Ads for each Keyword
Phrase. You would then see which Ad got better results for each Keyword
Phrase. Now that you have found your "Best Ad" So Far for each key word
phrase you can now proceed to see if you can find Better Ads for one or
more of your Keyword Phrases. Just Continue to do Split Testing with
each of your Ads. You can run a Completely Different Ad Against your
Best Ad or you can Tweak your Best Ad Slightly.
Some Tweaks you might try are
- Changing one or two Words.
- Changing a Capitalization,
- Changing Fonts
- Changing Punctuation
Some Ad Word Guru's Maintain you should constantly be running Split
Tests always searching for a 'Better Ad'.
Split
Testing works with any type of Ad. You decide to run some Ezine Ads.
You want to know which Ezine Pulls best so you run the Same Ad in Each
Ezine and see which Ezine(s) received the Best Pull Rate. Now that you
know which Ezines Pull Best you can Now Do Split Testing to see which
Ezine Ad Pulls Best.
Ad Tracking The Missing Ingredient. How
do You know Which Ad is Best? The Secret is Ad Trackers. Ad Tracker is
an Alias for a Website URL. Let's Say the web page you want to send
people too is http://ewguru.com You would send them to your Ad Tracking
link instead. By Seeing which Ad Tracking Link received the Best Click
Thru Rate you of Course would know which Ad Pulled Best.
Mike Makler has been Marketing Online Since 2001 When he Built an
Organization of over 100,000 Members
Some of Mike's Preferred Trackers:
http://ewguru.com/trackeverything
Get Mike's Newsletter:
http://ewguru.com/newsletter
More Articles by Mike:
http://ewguru.com/tips
Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe
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