To be successful online you must consider either SEO (Search Engine Optimisation) or PPC (Pay Per Click). An SEO expert will create an internet marketing strategy to deliver targeted results by first optimising a website for the major search engines and then performing a monthly service to start achieving the desired top ten rankings.



To achieve top ten search engine rankings, an SEO expert will make a website as SEO friendly as possible. Accessibility is one of the many factors involved with achieving good results and by making your website design and coding standards compliant, you stand a better chance of success.



Other crucial factors that need to be considered are keyword research and analysis, meta tag creation, robot files for instructing search engines how to deal with your website once a search engine spider visits your site.



A common omission is a sitemap file that helps search engines know the full contents of a website, which helps your site get indexed for maximum effect.



For new domain names it can take anywhere from 3 months to achieve top ten ranking in a fairly competitive market, but this is dependant on budget and level of optimisation.



Once you achieve top listings on Google, Yahoo and MSN Live, for the “correct” keywords, you will start to get sales, leads or enquiries, which will mean increased profit for your business.