Your overall marketing system is probably the most important system in your business and the one that can also be most overlooked (hard to believe, I know, but true).

The thing is, you'll find that this system in particular, out of all of your business systems, will have tiny off-spring systems. For instance, you have your overall system that may include:

Word of mouth Networking Email Campaigns Direct Mail Campaigns Internet Marketing Speaking Writing articles Products Events ... and more ...

and each that's part of the bigger system has it's own system. It's a Universe in motion, actually!

So how can you maximize your marketing system with all of these options? With so much going on? The first thing you need to do is take a look at what you are presently doing to market yourself and identify the 3 you LOVE the most (it like almost makes you giddy you like it so much). Notice I didn't say the one you do the most.

1.

2.

3.

Then for each area determine how many times per month you currently use that system.

Next, ask these assessment questions:

How can I amp up this by at least one notch? Two notches? (Maybe instead of once a month you move it to two. Maybe instead of sending out 25 postcards you send out 250.) What needs to happen so that this is more effective? (Are you following up effectively? Do all of your materials have a strong call to action on them or do they just list your information?) How can I improve the follow-through or conversion from start to finish of the system? (Is there an extra step that needs to be added? Do you need to manage your energy around your beliefs of being "too pushy"?) This last question is crucial.

Marketing is worth very little if it is not bringing in more business. You must determine how to best focus and utilize your marketing energy. So, if you see an area of marketing that is not producing the results you desire you have two choices: 1) Ask, how can this particular marketing process be done differently to produce different results and 2) Let it go.

Remember, if something about your marketing isn't working - You Aren't Doing Something Wrong. You Just Need To Do Something Different. (Feel the difference in the energy between the two?)

Call To Action:

1-Choose your main self-marketing system.

2-Map out how you will use this system for the next month.

3-Literally book appointments on specific dates from the start of this system to the follow through.


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