Is There Network Marketing Without Hype?
Copyright 2005 Gobala Krishnan
When I was first exposed to network marketing at the age of
23 and introduced to the idea that any average person can
take control of their destiny for a better future, I could
see new light of hope.
You see, for me, life had to be about making choices, and
the lack of that ability so often in my growing years led
me to believe that network marketing is the do-or-die
answer. Little did I know or expect the amount of hype I
was about to get in my first naive year in network
marketing, which almost crushed my dreams simply because no
one shared the truth with me.
Is hype really necessary in network marketing? I honestly
don't think so.
I hate hype and the very essence of trying to convince
someone by using false or misleading words and deliberate
interpretation of other people's words in order to get a
sale or make a new MLM recruit. I believe in network
marketing, but the hype that so often comes as a
pre-packaged MLM "starter kit" almost destroyed what I
believed in.
Here's why I don't believe hype is necessary in network
marketing; because network marketing is not about selling
false hopes to anyone. Network marketing is not about
selling at all; it's about building long-term relationships
and trust. Network marketing is not about convincing, it's
about sorting.
If you were looking for a business partner, which one would
you prefer? Someone who told you the truth, or someone who
stretched the truth whenever he can to keep you happy? Sad
to say, you may well belong to the first category as I do,
but there are hundreds of people out there who actually
welcome the hype.
These are the type of people who WANT you to tell them
exactly what they want to hear. And what's that?
They want to hear that they will be able to make money
easily without shedding blood and tears. They want to hear
that they don't need to learn any new skills. They want to
hear that the product you're promoting is 100% perfect and
that people will be lining up and punching each other to
buy it. They want to hear that success is looking for them.
And as long as those people exist, there WILL be hype in
network marketing. When there is demand, there is supply,
as my economics teacher used to say once. There's nothing
much you or I can do about it. Hype kills network marketing
for all those who choose not to walk that path, but it's
something that we have to live with.
I also believe just as there are those who WANT hype, there
are also those who want the truth. And what's that?
The truth is that network marketing is not perfect. No
business model is perfect. There's always a risk that
you'll fail. There's always a risk that you'll lose money.
There's always a risk that all those things you don't want
to happen, will happen.
As long as you're ready to accept that risk, as long as you
find someone who is wiling to share the truth with you, and
willing to share the risk with you, won't it be worth it to
explore the possibility that network marketing promises?
If you fail in network marketing, a business opportunity
that has no fixed costs, low investment, and one of the
best cash flows compare to any other business, will your
life really be worse off than it was when you didn't
realize YOU had a choice?
Or will you be better off than those who never tried simply
because they were too afraid of failure? That's something
to think about.
About the Author:
Gobala Krishnan is a freelance writer and home business
entrepreneur. Get a free copy of his book, "Creating Wealth
on The Internet" at http://www.MyInternetDream.com today
and find out how you can retire in 1-3 years by creating
enough residual income to last a lifetime.
