The internet has risen in popularity at a level that many people didn’t think was possible over the last five years or so. This has lead to many advertisers reconsider their spending budgets to incorporate a much heavier amount of online advertising. With this in mind, the fact that so many recruitment companies spent so much money at advertising their recruitment vacancies in paper format really surprises me. This is party due to the perception that still exists regarding the standard of candidate that will always look at the paper advertising, but not look online. But in reality, who doesn’t look online for jobs these days?
Online advertising has changed the jobs market significantly. In days gone by it was not unusual for recruitment agencies and companies to go out and spend thousands upon thousands of pounds every month advertising vacancies in the national newspapers. With the growth of the many high quality jobs boards, which allow companies to post vacancies at a fraction of the cost, the old methods are becoming far less frequently used. In many ways it has opened up the market to smaller companies and individuals, as they no longer need to spend an extraordinary amount of money to compete and be successful.
In the word of online jobs boards, there are essentially two different categories. The first one is the big jobs board that hosts vacancies for just about every type of job that you can think of. Usually these websites are heavily promoted online and in the regular media such as television. The second different type is that of a smaller, more niche specific kind. The niche specific jobs board may not have the commercial power of the bigger, louder jobs board but can provide a more consistent string of quality candidates.
Despite there only essentially being two categories of jobs website, there are plenty of websites online all trying to get you to sign up to them. When you are looking at them, try not to fall for any sales pitch that is presented to you. One of the most common claims usually relates to the level of traffic that the websites receive, although this may be impressive, a general jobs website will have a lot of traffic from people that won’t want to look at your vacancies. You need to take it all into perspective and ideally arrange a free trial!
This article is written by Jonathan Walker of
Recruitment Vacancies
