Anchor text is the text visible on a hyperlink in a web page. This text gives an indication of what to expect in the corresponding landing page when a user clicks on a hyperlink. To a lay user, this text simply acts as a lead to a page, but in the field of search engine optimization, it is considered extremely important.
To make things clearer, let us take the following example – If the text of a web page on online marketing has a hyperlink that reads 'email marketing services', users will automatically get to know that clicking on this link will take them to a page that talks about email marketing.
The keywords – email marketing services – are extremely crucial for establishing a link between the landing page's URL and the anchor text. It will be frustrating for a user to land on a 'search engine marketing' page after clicking on a link that mentions 'email marketing services'.
Here lies the importance of optimizing anchor texts. You should be able to communicate the purpose of your landing page in the very page that links to it. And, appropriate anchor text help you achieve this purpose.
The anchor text of a link is decided by the content of the web page that has the link. Keep it to the point and always place the link on your keyword(s). If you have a call-to-action phrase that reads “To know more about Online Marketing, click here”, your anchor text should be the keywords 'online marketing' and not the word 'here'. For effective
search engine optimization, your message should be precise and clear.
Search engines follow anchor texts when navigating your site. Whether it is inbound or outbound linking, the right text help in faster crawling and indexing of your web pages. Optimize the anchor text of your links and you will have a reasonable chance of making it to the top rankings on search engine result pages.
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Lalita negi is currently working in epurplemedia an
Internet Marketing Company specialize in a wide variety of marketing services. It delivers effective solution in
Search Engine Marketing,
Pay Per Click, web site development, email marketing etc to boost traffic to your business.
