Actually 3 seconds is stretching it. If it is a sales ad in a print magazine, or among a sealed stack of post card advertisers, your advertisement attention time is lowered to 2 seconds. Likewise post cards and letters containing too much outside description are pitched by your potential client so fast it almost misses the garbage.
Your sales offer has 3 seconds to not only to grab the readers' attention, but to hold it. Otherwise your advertising piece is gone forever to junk mail land. Why end up with poor results? It does not cost anymore for you to have send attention grabbing messages. That's why some razor-sharp advertisers can pull in a 3% response rate, while others are lucky to get ½ of 1 percent responding.
Take your choice. Spend extra time putting on first class stamps, use advanced and fast first class mail, or have a mail house use bulk rate postage on your mailer. Their will be minor difference in your results., or (4) even if the address were handwritten out.
Your sales message could be on an inexpensive post card, an eye catching tri-fold mailer, or a letter inside a fancy colored envelope. You can take your letter to a professional letter writer to enhance the final outcome. It could weel be worth the extra expense. Your advertising piece can be personally written by you. Just make sure it contains few product details, all with an explanation how they will benefit the client.
All of these options only account for a five to ten percent variance factor in your final results.
A target refined list accounts for 40% to 60% of your response rate capability. Why purchase a high quality list of likely prospects if you can not get their attention? There is not hold back time, after three seconds your sales piece will compel the reader to read more, or it will be tossed out.
The letter should always be short and be able to hook the insurance agent without using gimmicks. Never say 'it's the best' as every competitor says that and feels like that.
Your headline is the make it or break it point of your insurance agent advertising piece. Stop after writing your headline and any sub-titles. These 25 words or less are the key to your mail campaign's success. Rewrite as many times as needed until you feel the first couple lines are going to attract attention and then entice reading on! Use stunning adjectives and compelling verbs.
The headline is so important that you should write 3 compelling headlines, and have some associates or friends determine which inspires them the most. Remember to appeal to the recipients emotions, especially of fear, greed, or personal ego, all are very important.
Here's two headline examples for a multi-level sales marketer seeking distributors, "Introducing our innovative barn burning product with limited sales territories.Imagine if you could steal your competitor' best clients. Convince yourself you can, then use maximum impact phrases that cause them to respond. "Immediately start with free verified and quality tested leads."
Using descriptive adjectives and compelling verbs and adverbs, called power words, charge up interest.. It's actually quite easy and fun to write a winning headline Feel free to steal energy and motivation from this sample listing of power words and phrases that squeeze action.
Try out: leader of the pack, distinguished, remarkable, open more doors, guaranteed, instant commissions, revolutionary, new market leader, 2 products in 1, exceptional, ticket to success, limited offer, superior, attractive, advantage, shift gears, discount, expires, score big, secrets revealed, unlock doors, save this card, potent, see for yourself, instant results, priceless value, pace setter, time for a change, take the lead, good as gold, endorsed, get it all, climb the ladder, throw out the manuals, instant bonus, reserved, grand, dreams come true, unsurpassed, and money maker
Use a killer phrase in your next headline, and watch your results jump the hurdle. Remember your piece must grab attention quickly to pay out worthwhile results.
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Don Yerke is the marketing adviser at Agents Insurance Marketing USA, Inc. with a
150 page website at
http://www.agentsinsurancemarketing.com We are the premier direct marketing firm for providing refined lists of Department of Insurance agent names. Tips, secrets, advice, and intense research make this web site unique.The site is crammed with articles benefiting insurance agents, marketers, recruiters and sales letter writers. All of our information is Free. Even our enormous listing of power words and power word phrases is the largest on the internet, designed to assist writers and speakers of all sorts for free.
