Take for example some of the successful logos in business today. Nike, McDonalds, FedEx...they have something in common. They are simple, clean, small and targeted. Here are some common mistakes that we see all the time.
1. Readability
Often logos are designed for a single purpose, but later realized that it's needed on several different forms of media. In today's technology, it is required that your logo is available in several different sizes and formats and each on of those needs to be legible.
2. Amateurish Design
Logo design is no place for rookies and amateurs. You must engage a professional who is trained and experienced in working with businesses to design the perfect logo to fit their position.
Investing in your logo will prove its worth immediately. Be proud of your logo, which will eventually make it a powerful selling tool. You and your company will enjoy supporting the brand if you have taken time to develop and designed it by a professional designer.
3. Consistency
Often you will encounter logos using wrong colors, incorrect sizes, scales and even improper placements. This will reduce your logo integrity and cause confusion for your brand. One of the most important goals is to keep it consistent. Take the help of a style guide, who will provide simple rules on how to use a logo.
4. Complexity
First, if your logo is complex it will cost you more. The use of images, gradients, too many colors and fonts makes it difficult to reproduce quickly causing an increase in costs. In addition, if your logo is too busy it will make less of an impact.
Do not go for clip art or stylized type logos. Stylized type might look good to you but it’s highly unlikely your customers or clients will notice that it is your logo or remember it. A logo can be complex if too many fonts are used, which will eventually make your logo un-readable.
5. Inappropriate Wording
Make sure that your logo speaks to clients the purpose of your business. Often times you’ll find logos using a somewhat unrelated image or use techniques that speak to the wrong audience. It is highly recommended not to include the followings in your logo:
Long string of words
Potentially offensive wording
Mission statements
6. Designed for Only One Media
Most business owners would not realize that a logo designed by an amateur will not work in all of today's media. Logos designed professionally will work in all applications- the web, email, print advertising and more.
The single most important selling tool for your business is your
logo. Your goal is to get people remember you. By having a consistent and simple logo, the likelihood of attaining that goal is greatly increased.
