Websites have been sort of online brochures for many organisations in the world of Internet today. All kind of information regarding the company, its businesses, product range, contact details, and so on can be displayed on the website. However, an actual
brochure website may differ a little from the conventional websites. A brochure website can comprise anything from a single page highlighting some ad banner and contact details to a full fledged product catalogue.
Brochure websites function to be more of an advertising website than being an informative one, though they do provide vital information about the services and products. These websites need to be very presentable and aesthetic appearance is of prime importance for these websites. A brochure website has to be really very eye catchy and easy to use so that it prompts the user to go through the further details on the page. Also, since brochure websites particularly may highlight product advertisements and banners, they may involve heavy images and multimedia. It is important that all these graphics are adequately optimized so that the website loads faster and the pages are displayed easily. A brochure website should ideally include the following features-
*Complete information about the products/services being advertised.
*Proper theme and layout that perfectly depicts the nature of services offered and products highlighted. A brochure website should also contain some text that markets products well, adds personal touch and is compelling enough to transform the visitor into a customer.
*Contact details so that the interested customer can get back. This could include phone numbers, office address, and email address. Including a contact form that takes visitor’s details like name, contact number, email address, and products interested in would be an ideal thing to do.
*Downloading facility of the advertisement pages so that the customer can download it, take a print out, and refer to it offline when required. A brochure website can have a PDF, Word, or other easily downloadable formats of the pages.
*Additional features like product gallery, blogs, and shopping carts can also be included. This would help the customer read through the reviews and make buying decisions. If interested the customer can also consider buying the product directly from the website.
A brochure website can be designed from ground level with strong concepts and visualization. There are many template based applications also available which can be used to create brochure websites. Almost every industry uses brochure websites today that falls under B2B and B2C segments.
