When you bring your company to a tradeshow, your most important goal is to make an impression on potential customers about how they should start buying and using your products. But in order to make the best impression, you need to stand out from a crowded field on the tradeshow floor. To do this, you need a tradeshow displays which will accentuate you best features and make you the hit of the show. It’s not easy to make a fantastic display, but if you do, it pays dividends.

Tradeshow Signs Do’s

Keep it simple should be your focus if you are new to making tradeshow displays. Don’t fall into thinking your tradeshow display should have every conceivable bell and whistle. What you want to do is get your message across clearly. Potential customers want to know the services you provide and how it can help them. So your signs should be bold, but not confusing. Most of all, your signs should be consistent. Use the same fonts and color schemes throughout so customers will recognize your company from the tradeshow floor and understand your message. At a tradeshow, attractive and classy design counts.

Tradeshow Signs Don’ts

If you think you are going overboard with your tradeshow display, you probably are. You want to make a memory for your visitors, but not because your display was the ugliest or craziest. Forget about using too many fluorescent colors or complicated fonts, because you want people to be able to read about your company and its goals clearly, in a font like Times Roman or Courier, instead of something too complex. Don’t make people sweat when they are trying to understand your message. With so many displays for customers to see at a show, your message needs to be quick and clear.

Displays That Stay With You

With so many tradeshows to attend, your company should consider having a portable display to keep for years and take everywhere. But you need to make sure that display contains information that will last, like your company’s name, logo and main product. You can add the latest and greatest information easier if the basics remain the same. You only have to rework the display if you rework the entire company.

Remember how the tradeshow display works alongside your goals. Educate the consumer, get your message out and that impression you make on them will reap rewards in the future.


This article is provided by ExpandASignUSA, based in Denver, Colorado (ExpandASignUSA.com). Expandasign is a supplier of high quality indoor and outdoor signage products designed to enhance a company’s brand. They are an industry leader in lightweight portable advertising displays. They specialize in products for tradeshow displays, advertising displays, point-of-sale promotions, and Denver event signs.