Bras used to be hidden in the back of the store. Plus size bras were further hidden or not even present in stores. Women were mortified if their bra strap even showed. Now, bras are in the limelight. Celebrities show their bra straps in the leading fashion magazines. Female athletes, like Serena, are showing their straps while in prestigious tournaments. Models are seen on runways and in daytime commercials wearing only intimate apparel plus heels. Women are discussing bras and going bra shopping together. Consumers want choice and demand it. Full figure women want choice and demand it, as well.

Women of all shapes and sizes want a big selection of bras. Women want bras that look good when you actually wear clothing. Molded bras provide great lift and support, plus hide your nipples. Seamless bras are in. They are smooth while seamed bras show lines under a close fitted blouse or dress. Full figure bras are great but may show off the center gore in the low cut dress or blouse. For the low cut outfits, a woman needs her plunge bra. Strapless bras are perfect for that sleeveless shirt. Padded bras provide lift and enhance that sexy cleavage. Lace bras look appealing with a little lace showing above the blouse. Sports bras provide great breast support for active days.

Consumers are paying attention to particular colors, too. Nude and white are the best selling colors because they do not show under light clothing. Consumers also want a variety of colors in their wardrobe for the days that they feel extra sexy. Women demand variety and enjoy matching that perfect bra with that perfect outfit. A wrong style bra with a particular outfit will take away your sex appeal. Women are enhancing their wardrobe to include all styles of bras. They know that what is underneath is just as important as what is on the outside. A good bra can make or break an outfit!

Bra size is crucial to looking great in an outfit, too. Women do not look sexy if they are wearing the wrong size. A wrong fit bra, no matter how glamorous, can make you look fat, flat, lumpy, or saggy. Proper fit bras give you lift, support, and smooth shaping. Oprah has helped bring bras and bra fitting into the spotlight, especially large size bras . When she and her experts speak, women around the USA listen. Her show informed us of the following: over 80% of women are wearing the wrong bra size, be proud of your actual bra size, and expect to invest around $65 for a quality bra. Since her show a large percentage of women are going down a band size and up in cup size. Full cup size women are now proud of being a DDD or G. Women are taking care to follow fit guidelines, measure themselves, and change their bras. They are no longer happy with just squeezing into any old bra. They are investing in themselves, getting fitted, and wearing the correct fit bra.

With new found pride, women of all sizes are expecting fashion, fit, and variety. They want fashion colors, lace trims, and more. They are expanding their wardrobes and feeling good about their bodies and their bras. Bra manufacturers and retailers are taking note and expanding their bra lines. They offer more colors, styles, and sizes for all women.

Women are talking about their bras, showing off their bras, and making them a signature piece of their wardrobe.

Tiffany Hart is with DivaBras.com, a site devoted to plus size bras that you can shop by size, style or brands such as Goddess Bras.