Writing effective sales copy is a crucial skill for any online entrepreneur.
Here is a 7 step formula on how to write sales copy and help you create an irresistible offer that will dramatically increase your sales. I will be talking about what makes a compelling headline, Establishing a problem, building credibility,compiling testimonials,developing a guarantee, offering bonuses and a call to action.
1. The most effective sales copy technique is having a
compelling headline with powerful benefits. These kinds of headlines pull the visitors into the message. You have only a few seconds the grab the visitors attention.
An example of a heading would be
How to ________quickly and easily.
Learn The Secrets...
How To Learn...
Why You Need...
Discover How To...
Discover The Reason...
Increase Your...
Decrease Your
Reduce...
Stop....
2.
Establish a problem early on. Be very clear what the problem is. Talk about the biggest problem the target audience has. You will be showing them that you understand and relate to the very problem they have.
3.
Build credibility. They don't know you and have no reason to trust you. That's why it is crucial to build your credibility or the company's credibility. What makes you or your company qualified to help solve your customer's problem?
4.
Use testimonials. This helps the potential customer relate and gives the product more credibility.
5.
Develop a guarantee. Taking all the risk away will help the customer feel more comfortable about spending their money.
6.
Give Bonuses that have great value. Many times the bonuses are better then the product being sold. When writing copy Create irresistible bonuses. This will dramatically increase your sales. I always put a value on the bonuses which will show more value to the customer.
7.
Strong call to action. Unless you give people an honest reason that they should order today, chances are they will never come back. An example would be, the bonuses you offer will only be given for a limited time. You want to make your visitors feel like they will be losing something and missing out without this product.
Well there you have it. 7 ways to dramatically increase your sales. Implement these in your sales copy. Test with different sales pages to see which ones converts better.
Great success to you all!
Maria Cronk
