The internet is a visual form of advertising after all so it seems to only make sense that the more fancy, flashing bouncing graphics that we use the better right?
Not exactly but they will get you noticed.
The problem is that your site, if not designed to sell fancy flashing bouncing graphics, will more than likely be noticed as an amateurish attempt at a first design that simply screams newbie marketer, run for the hills.
Sometimes it may be better to just fill space with a nice solid or even graduated color.
Kind of along the same lines as when we speak as noted by this quote; "Better to remain silent and be thought a fool than to speak out and remove all doubt", Abraham Lincoln.
Graphics for the web should be kept at 72 dpi or dots per square inch and 500 pixels or less in size for best viewing on websites.
Images for print and other applications may be saved at 300 dpi or higher resolutions but cause web pages to load way to slow for an average visitor to wait so poof, they are gone.
When designing your site and what graphics to use consider that although great graphics may get visitors to come to your, site they won’t necessarily keep them there so you need to consider content for both your visitors and for the search engines.
Most people don’t have access to state of the art graphics software or the knowledge of what or how to create the perfect graphics for their website in which case freelance designers are an option worth considering and are often much less expensive than the super duper software anyway.
When designing you logo graphics a couple of tips is to make sure that they are bold, clear and uncluttered.
Logos should be recognizable in black and white as well as your colored versions and represent your company well in either case.
Graphics are best used to represent your corporate identity or your theme and must be kept the same or similar throughout your sites various pages.
Product graphics are much less important than you identity so concentrate your efforts on your graphics selling you rather than any one particular product because products will come and go but there is only one you.