The loyalty of your subscribers must be earned when it is a legal obligation to make it very easy for them to opt-out!
Buying expired or unavailable domains is a smart move. It's like people going to a shop when it has already closed down and they suddenly teleport (redirect page) to your shop. Once you bought it, make sure the web host company doesn't own it (YOU own it) and you can always transfer the domain to a cheaper host. Do a search for 'purchase expired domains' and you get good leads. I suggest WebExpired.com.
Buy domains with the right keywords related to your business. People going to an invalid hair gel site are not going to buy an e-book on viral marketing.
And of course, those cyber-squatters who make a living out of buying and selling domain names (read: GOOD keywords) are playing a different ball game altogether.
Nelson Tan is the webmaster behind Internet Mastery Center. Download $347 worth of FREE Internet Marketing gifts at http://www.internetmasterycenter.com

