If you include articles in the design of your small business website this will help to drive more traffic to what you have on offer by way of products and services. The articles would be there for everyone to read, free of charge and are likely to play an important role in your sales. Your articles could also be distributed to other websites with a link provided for potential customers to be steered to your site, and this is another way of drawing traffic.
There are ten influential words to bear in mind when you are at the designing stage of your website. Those in the know about selling use what is called "hypnotic" selling methods on a regular basis by selecting the most effective words and phrases when promoting their products. The following words will grab the attention of the customer and encourage them to want to buy your products or services.
1. Tips
2. Fantastic
3. Success
4. Secret
5. New
6. Successful
7. Secret
8. Success
9. Fantastic
10. Tips
Here are a few examples of article headlines that use these attention grabbing words:
*New Sales Techniques and How To Profit From This Exclusive Opportunity
* An Exclusive Opportunity to Profit From New Sales Techniques
*The Disclosure of New Techniques to Recession Proof Your Business
Each of these headlines contain at least two of the above mentioned power words. Did they grab your attention and make you want to know more? If you make use of as many of these kinds of action words in your articles as possible this will draw your potential customers to purchase the products and services you are offering to them.
One way to make a small business website design work for you is by creating a new webpage for each article you write from your webpage. Be sure to maximize your article to make it search-engine 'friendly.'
Use highly ranked keywords and phrases as well as Meta tags (these are html codes that are not required by search-engines, however all search-engines use them). Then, when you upload your webpages with your keyword dense articles on them, search-engines will crawl to it! This will increase your search-engine ranking, making you more noticeable to potential clients.
If you can write (or get someone to write for you) exceptional, appropriate and genuine articles you will be giving exposure to your website as well as creating a top class reputation for your potential clients.
Once your status is established, the fact that you have offered free quality articles which are full of interesting information, people will have the confidence in you to look at your website and in due course become your customers.
No one likes to be sold and they came for the information, but they will stay because the information helped them. If you can become and be seen as an expert in your field, you will in the end gain more customers, excited to do business with you as an alternative to the competition.
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