Although a professionally designed website is important, without search engine optimisation it is unlikely that many people will ever find out about your website. Knowing how to get traffic or visitors to your website is important. No matter how good your website design is or how good your product is, unless people know about it you are unlikely to succeed.

Search Engine Optimisation or Search engine marketing is very important for every website especially for a business website. Most web users find a website via search engines like Google. Ranking high on search results is thus crucial to the success of any website especially a business website.
There are approximately 40 million websites in the world but only a handful can appear on the first page of search engines like Google. There are many factors that influence result in search engines and resulting increase in website traffic. Two most important factors are discussed below:

Keyword optimization – Keywords are words that best describe your website and services your business provides. Keywords are those words that you would like your website to appear when searched for on search engines such as Google. Once you have identified the most appropriate keywords for your website, you will need to optimise your website with those keywords. There are many ways to optimise your website with your preferred keywords.
After choosing keywords you should incorporate them as much as possible in the title of the website pages, headings, Meta tags, and in the main body text of your web pages.

Link building - Search engines determine the popularity of a website based on the number of websites that link to it. As such you should undertake steps to ensure that other websites link back to yours. Different strategies can be used to build link backs to your website.

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