There are many ways of going about good SEO. Website design is a big part of it. You must understand that search engine rankings are not just about keyword searches. Search engine rankings are also about strategic website design and good copywriting. Website design is easy. Anyone can do it, but not everyone can do it effectively.

In order to have effective SEO, website design needs to incorporate several different concepts. Your navigational structure needs to be clear and well planned. It should be easy for both the user and the search engines to navigate their way through your site. Think of your site as a tunnel that needs to have only one way in and one way out. If the search engine cannot navigate through your site and pick up information along the way, you have wasted time on your SEO. Your ad copy should be professional and clean. It should tell the user what they need to know in a way that both attracts them to your product or service and clues the search engine to what is on your site. This is the tricky part. You need to clue the search engine in without alerting it to the fact that the site has been SEO’d. If the search engine picks up on the SEO, it will trigger a spam filter that may or may not exclude you from the listing that the search engine generates.

For good SEO, website design should have source code that is clean and debris free. Unnecessary code will confuse the search engine and it will not pick up the website as easily. This includes graphics. Search engines cannot read graphics so you must include an alt tag in your code to keep the search engine from getting confused. Your titles and meta-tags should be created to clearly identify your keywords and keyword phrases. A word of caution, though. Do not pack your titles and meta-tags full of your keywords or phrases. Do it discreetly. Otherwise, you again risk triggering the spam filters. Lastly, make sure the links on your site are clear and easy to find.

The bottom line in website design is that a well thought out, expertly designed website with professional content that includes the whole range of keywords, instead of only one, will generate great results with SEO. Website design and choice of content will be what makes or breaks your website.

Written By: Fresh Content