This is an interesting statistic: Up to 90% of people who make an enquiry, end up buying that category of product or service within 12 months… However, only 20% of this total, buy from the first company they contacted. So why is that?
Chances are that the company who acquired the initial enquiry, failed to keep in regular
contact with the prospect, and eventually he/she went elsewhere.
Again, a very common, and costly mistake. Many, many businesses simply do not keep in regular contact with their client base... And they are losing out, big time!
So, regardless of what business sector you’re in, discover and adopt a method for maintaining regular contact with your clients.
We are subjected to over 3,000 MARKETING MESSAGES per day... And this number can only ever increase. So how can you possibly expect your prospect to even remember you with all these ‘distractions’? Keep in REGULAR contact. Offer them something of value on a regular basis.
So this doesn’t mean bombarding your list with offers that are wafer-thin, in terms of content and information. Instead... Become that advisory, expert and consultant that your clients long to find... And more importantly, WANT to hear from!
Critical website strategy: Always ensure you have some way of ‘grabbing’ peoples’ contact details when they visit your website. This is ESSENTIAL, as you will, over time, begin to build a list of prospects which you can then market to directly... A list that already knows you and trusts you!
ACTION POINT: Always offer something that is perceived of being ‘High Value’ to the client, but ‘Low Cost’ to you, in terms of time and effort.
To claim your free copy of my detailed-rich white paper “The 7 CRITICAL Marketing Mistakes Nearly Every Business Owner Makes... And What YOU Can Do To Avoid Them!” (Value £30.00)visit www.maverickmarketingconsultancy.co.uk and subscribe for free to the Maverick Marketing Newsletter.
