A successful website which attracts the attention of potential customers for all the right reasons is made up of many different components. It should have a professional layout, a site map to enable easier navigation, optimized content and a clear purpose. You can also add further items to your site to make it more appealing, such as regular updates, a website counter and many more besides.

But one area that many people don’t take proper advantage of is the ability to use more than one email address to enable people to get in touch more easily. Most web hosting packages allow you to set up a certain number of email addresses which are related to that website address, and while you may not find any use for the hundreds of addresses that some packages let you have, you can certainly streamline your emails far more easily if you take advantage of at least a few of them.

Not only does this help you in reading through your emails, as you will automatically be able to tell which items need your attention first, it also projects a more user friendly image to your customers. For example, let’s suppose someone arrives on your website wanting to buy a particular item, but they are not sure whether the sizing you have indicated will be suitable in their case.

They look around for an email address and they see one which starts with the word ‘enquiries’. So they send their question to that address, and they will probably get a faster reply from you because you know that when you check that address you will expect to find nothing but enquiries of all kinds.

Setting up different addresses also makes you look more professional, since it actually makes your business look a lot bigger than it might actually be. Even if your website gets a lot of visitors, as indicated by the hit counter you have on it, your sales might not yet be at the level where you need to employ another person to help you out.

But if you have email addresses for sales, enquiries, information, returns and so on, then people automatically get an image of a business that is big enough to have separate departments for everything.

It’s worth spending some time setting up your email addresses before your website goes live, but if you have already got your site up and running and you only have the one address, now is the best time to change it.

Make sure you amend all the necessary pages of your website to ensure the new email addresses are shown, and provide a dedicated contacts page if you don’t already have one, that directs people to the right address to use.

There are plenty of ways to enhance your online business without spending any extra money in the process, and there is no doubt that creating a whole range of different email addresses is one of the best ones you could start with.

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