(c) 2008 Joel Ellams. All Rights Reserved

When putting together capital for a joint venture partnership, you want to turnkey the deal to find someone else’s money and keep your own money to yourself, if you can.

If you can turnkey the operation, you basically put in all of the sweat equity. As soon as you have control of the deal, you determine when you enter, when you exit, and you have more control for leverage to go whatever way you want to go.

When you approach someone that you feel has a bigger network, a bigger income and a better reach, then get them to turnkey the entire deal. If you want to find capital in the joint venture, there’s not an easier way than to go and find a killer deal and basically amplify the value of it all the way from the beginning to the end.

When looking for investors and you think you have a good deal, be aware that before you go to someone and ask for capital, they’re going to ask for your numbers.

No matter what your business is, knowing the numbers and understanding the fundamentals of your business is the first thing you need to have, particularly when considering a joint venture partnership. Ask yourself, “What does the cash flow look like?” because conservative cash flow is the first thing an investor is going to want to see.

Seeing hype rather than serious investment opportunity is the biggest red flag to someone who knows what they’re doing. An investor would rather see conservative cash flow, and they want to know the return on investment, the ROI. They want to know what’s realistically happening in a venture they’re considering.

One of the Internet’s premier marketers, Jim Peake provides individuals, entrepreneurs and small businesses with an in-depth review of tools for success, and one of the tools is having an executive summary. Jim’s experience has led to a vast knowledge in dealing with investors. “In my experience, if they get past to the second page of your executive summary, you’re doing well. All you have to do is write a two-page executive summary, and they’ll know right away whether or not you have something that might be interesting to them.”

An effective executive summary depends on several factors:

• It depends on what type of market it is.
• It depends on what your experience is.
• It depends on your past experience and management team that you’ve put together.
• It depends on how much revenue you’ve already generated, if any revenue at all.

Jim says, “Investors are looking for that track record a lot of times. I think you’re going to find the most success with investors is going to be within your own network, as opposed to going outside of your network.”

Always look through our own network first and then find creative ways to keep your own money in JV deals, which gives leverage to what you bring to the table.

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Joel Ellams, founder of Joint Venture Success, understands the power of strategic alliances and their ability for extreme impact on business growth. He has made millions for his clients and can show you how to skyrocket your empire. Learn Joel’s techniques for increasing JV profits at www.jointventuresuccess.com