BoutiqueWineCellar.com, a direct-to-consumer, online wine sales platform, has completed the next phase of expansion by enlarging its site with comprehensive information on over 1,000 wines, as well as the ability to purchase directly from member wineries; a new feature fully powered by its partner Inertia Beverage Group.

“With this expansion and our partnership with Inertia, we are well on our way toward our goal of being a winery’s best online sales partner,” explains Boutique’s CEO Kevin Finn. “We can now add new wineries effortlessly, while never losing price accuracy or product availability.”

By partnering with Inertia, Boutique Wine Cellar (BwC) is able to automate the inclusion of new wineries into its marketplace, as well as seamlessly populate both new and current winery pages with comprehensive information on the wines made available on the site. The partnership between BwC and Inertia creates a continually updated online tasting room experience for wine lovers across the globe.

“Partnering with Boutique Wine Cellar allows us to bring greater demand to our client wineries by providing exposure to the ever-growing wine marketplace, thereby increasing their sales and their exposure to the growing base of wine lovers looking online to satisfy their thirst for wine and find a unique wine experience,” said Inertia Vice President of Channel Development, Andrea Johnston.

The Winery Tasting Room Goes Online

Boutique Wine Cellar recreates the customer interaction that occurs in a winery tasting room in an online environment. Each winery profile page now includes a blog that facilitates winery and consumer interaction.

Boutique’s COO Justin Smith explains, “Winery interaction is what we strive to offer consumers. We look at the site like a virtual wine tasting event where consumers can discover new wineries, and where wineries can meet enthusiastic fans. A conversation only lasts a moment, whereas a blog posting has an indefinite life and can reach multiple wine enthusiasts.”

BoutiqueWineCellar.com is the only wine social media site focused solely on sales from - and interaction with - wineries. The more active the winery, the more exposure it gets. The most active wineries are displayed on the BwC homepage, while recent wine comments are displayed on the homepage and throughout the entire site. Users can review wines too, with Top User-Rated Wines displayed on the BwC homepage.

“We encourage wineries to get their wine club talking about their wines – why not get brand ambassadors engaged in the discussion,” explains Justin Smith.

BoutiqueWineCellar.com is a direct-to-consumer online sales and marketing platform for a passionate community of consumers and wineries to interact and transact directly with one another. The Boutique Wine Cellar Marketplace allows Member Wineries to list wines for sale in their online store, while providing consumers the opportunity to discover, comment, recommend, and buy boutique wines directly from participating Member Wineries. More information about Boutique Wine Cellar is available at BoutiqueWineCellar.com.