Sitting in traffic with nothing to do during jam packed rush hour made me look up one day and notice a gigantic board hovering above all our cars demanding our attention. After dutifully reading the content of the billboard it suddenly struck me... it was completely in my face! It was the grandest marketing specimen I had ever seen. Utter genius.


Since then it has been on my mind constantly... just how wonderful outdoor and billboard advertising is. If you think about it, many of us spend a large portion of our day driving around to drop kids at school, go to and from work, work errands and so much more. Every time we drive past a sign or billboard we take note (especially if we are stuck in traffic) and the more we see of the sign whether it is repeated in other areas or repetitive placement immediately... we notice and remember.
Next time you are looking for a great outdoor marketing opportunity, consider billboard advertising.


Jayme Wium is a market researcher for It’s World Art- Artists Website