When you hear people talk about the subject of alcohol it is normally regarding it's negative aspects and it appears that alcohol is one of the leading causes of death in today's society. It is an unhealthy habit whether consumed in small or large quantities, but although governments do try and protect us to a certain degree, they just don't seem capable of taking drastic measures. Maybe they have to take into consideration the large wealth accrued through alcohol duty, but they certainly do not put our health first even though the damming evidence is on the table.
The rate that alcohol has spread through our society is quite alarming really and long gone are the days that somebody could only purchase liquor in a liquor store and be seen leaving with their purchase discretely in a brown paper bag. Today alcohol is available in any store, club, hotel or sporting event and in certain countries you can now see kids out drinking in the street and they don't bother about hiding it in a brown paper bag. It is quite sad really how are society depends more and more on alcohol and unfortunately they are getting younger and younger every day.
What really makes it easy for us to continue consuming alcohol is that the supermarkets sell in bulk for really low prices. It is just another item on the shopping list making its presence a permanent fixture in the fridge. The consumer society has made alcohol acceptable in our homes and we have been given the right to drink on a regular basis.
What makes the situation even worse and that tries to convince us that alcohol is socially acceptable is advertising. Advertising methods are used to the limit not just to sell us the stuff but also to make us think that it will make us feel better, which is certainly not the case. You will find alcohol advertised anywhere from the cinema to our own television, so they mange to poison as many people as possible with their marketing lies.
Something certainly needs to be done to give alcohol a bad reputation and I certainly don't think that alcohol should be related to Sporting events or sporting stars. One idea that has worked in some European countries is to create a publicity campaign that is broadcast on the TV, showing us the real dangers involved when consuming alcohol.
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