If your web site has very small fonts, cluttered lines and uses colored texts that are difficult to view against the background color, it is time to get it redesigned in a reader friendly manner.



While making your reader friendly web site, keep the following 5 factors in mind:



* Use CSS:

Using Cascading Style Sheets (CSS) will help your site get a standardized look across all its pages. It will also make life easier for you as you can control the entire look of your site by changing a single style sheet.



* Use readable font size:

Don’t make your viewers work to read your content. Use fonts that are legible and don’t strain the eyes. You don’t need minuscule or huge fonts. Just use what suits a wider audience. For example, Verdana font of size 12 is preferable than the one with size 8.



* Bring contrast between your text & background:

Try to balance the text and background color with contrast. It is believed that the more the contrast between these two exists, the better it is. Black-vs-White is an example of contrast of the highest degree. Be careful while choosing contrasting colors and make sure that your text stands out against the background and doesn’t vanish.



* Keep proper space between the lines:

To give your site a clutter free look, allow breathing space between the lines of your content. Stacking lines one above the other doesn’t work. You can use CSS to set proper line spacing and give a clean look to your site.



* Use paragraphs and headers:

Don’t stack all the information in the initial paragraph. Try to break up your content into neatly organized chunks. You can use headers or highlight certain words to help viewers realize what the content is all about. Using bulleted lists is also a good way of helping people understand the matter at a glance.



So, act now and make your site attract traffic that offers leads and generates sales. You will be amazed to see what a reader friendly web site can do to your Return on Investment (ROI).