Increasing visibility online, driving traffic to your website and getting noticed by the search engines are the basics of every online business marketing strategy. Directory posting plays a key role in determining your ranking position on major search engines. If you submit your site to any online directories, you will get a back link to your site. The sole purpose of online directories is to provide links to web users to various sites categorized under various topics and ‘directory submission’ is a website optimization strategy used by all web users to increase visibility and search engine placement.

How it works-When you submit your site to an online directory, it will be viewed by a human editor who will determine how relevant your website is. After scrutiny, your website will be included in the directory and search engines will consider the links submitted to the directory. By submitting to a directory under a particular category, you allow the search engine to categorize your site under a relevant topic. Depending on the quality of the directory and the number of back links your website has, search engines will be able to determine your relevance and qualify your website accordingly.

Therefore, it is very important that while submitting your link to a web directory, you should be careful about its Page Rank. High Page Rank means search engines regard it as trustable web directory.

Importance of directory posting-
Well-ranked web directories on various search engines attract lots of traffic through search engine results. Many people instead of searching in search engines go directly to the web directories. It is easier to find the right links, which are listed under appropriate categories. You can get lots of direct traffic from these web directories. This way, directories are a great way to build up valuable links, credibility and boost your website’s visibility.




Author Description: Ajay Prasad is the President of GMR Group of Companies. GMR Web Team is a Web Design Ccompany based in Orange County, California. The company purpose is to provide small and medium businesses website design and maintenance services at affordable rates. They have been in this business for the past 7 years.