I will rate them on five different categories, all having to do with aesthetics, usability and their ability to get their message across.
The first category up for grabs is color pollution. This is the ability to use a few (less than three) primary colors to make your Website attractive and vibrant without overdoing it. More than three can be distracting by giving the user too many things to look at. The last thing you want to do is take away from the most important thing on a Website: the content!
So who's guilty of color pollution?
Well, I wouldn't say either site is completely guilty, but one falls closer to the edge of color pollution than the other.
McCain's site has the colors green, blue, yellow, red and white throughout the site. The site really looks busy and it's hard to know where to look and what the primary message is.
Obama's site, on the other hand, is very clean and organized. He does a nice job of using blue as his main color of choice with some splashes of red against a white background. Very nice and elegant.
So the first victory goes to Obama!
In future articles, I will tackle the other categories. Next up: links and important info above the fold.
Stay tuned!
Corey Perlman has been studying Internet marketing for the last ten years. He teaches courses and seminars where he provides small business owners techniques and strategies to dominate the search engines. He also has a book due out in February entitled eBoot Camp! Go to http://www.theeboootcamp.com for more information on his seminars and to reserve your copy of his book. You can also visit his blog at http://www.coreyperlman.com.

