Graphics are a large part of any trade show display. Along with creative ideas and good implementation, graphics and “eye candy” are powerful tools to bring an audience into your Chicago trade show booth or kiosk and capture the feeling of what you’re trying to convey. As the saying goes: “Seeing is Believing”, and what your audience sees at a trade show or booth event is key to their understanding of what you do and what you provide.

When you visualize your trade show display for adding graphics, you have a lot of options available. To narrow them down, take several factors into account to really proactively manage a trade show display instead of just leaving things to chance.

Colors on Your Palate

Generally speaking, more color is more costly than less, but that’s not the only factor in color choices for trade show display graphics. There’s also the optimal color arrangement for fitting your ideas together. Too little may look cheap in some cases (though management of those few colors has a lot to do with the situation) but too much can look gaudy or overdone and drown your ideas.

In addition, you can often get effective and powerful presentation with a few well-chosen colors. It might help to think of your trade show display booth as a web site, where color choices lead to coherent presentation.

Logos and Headers

Your word choices go along with your color choices as important settings for a Chicago trade show exhibit concept. Attract visitors with a great slogan or logo added to a matching visual banner. You may want to outsource your logo design or spend time drawing ‘mock-ups’ to get best design concepts.

Working with your venue: spacing Graphics and Visuals

For getting visuals into a trade show booth or kiosk design, estimate the measurements for the visuals you want and work them into your space.

You can stretch banners across “header” spaces at the front of your kiosk, mount them on wall structures, or set them up in the corners using portable wire “canvas stretching” gear.

Use these kinds of presentation strategies to make space for your visuals, and your setup will be easier and your finished product more easily understood by visitors.

Help for a Chicago Trade Show Display

For getting your visuals noticed at a trade show, professional trade show display support companies can be a great resource. Produce your small banners or full-scale visuals using a variety of inking methods by contracting with shops featuring high-capacity printers and staff well experienced in tight turn-arounds.

Get eye-popping bright colors for intense headers or banner graphics with Inkjet technology, or get lightweight dye sub printing for larger banners and hanging visuals. Hang banners or stretch them on your metal frames for a high-design end product to steal the glances of the passing throng.

Combine your creative thinking and sketch designs with a great printer and vendor, and you’ll get attractive, compelling visuals that you can install with confidence at an upcoming trade show event.