Whirlpool is an international brand and has forayed in India with a host of consumer electronics. They have recently branded themselves with popular star couple Kajol and Ajay Devgan. Whirlpool has developed some unique technologies, which has distinguished them from other brands.

Whirlpool refrigerators have particularly performed well and their cooling solutions have been famed. They have recently launched a new series of refrigerators which have gained popularity in this highly competitive market where players like Samsung refrigerators, Hitachi refrigerators etc are also producing equally unique products.

Whirlpool has some innovations in their refrigerator technology. They have the ‘6th sense frost control’ technology. This innovation enables automatic defrosting of the refrigerator. This saves time on defrosting your fridge and later cleaning up the mess. They have also included the extended cooling option to give better air circulation and dedicated cooling to all parts. Whirlpool has lived to custom themselves to the Indian scenario and hence their latest ‘Fusion’ series refrigerators have not included the separate freezer option utilizing the space for food storage only. Such a range would not please few buyers but this one is made for the masses keeping in mind the Indian buyer.

Whirlpool has also evolved this unique technology which speeds up the process of ice making. It promises to make ice 30% faster hence keep the party going. It has also made advancement by retaining the ice even in power cuts. It maintains the ice for around 12 hours in case of power cuts. Such unique technologies are making whirlpool’s mark in the industry. Whirlpool has not initiated the twin door refrigerators in India. They are trying to reach the masses and adhering to Indian needs. Freezing requirements are not popular in the country and hence they are trying to hold on to utilizing the space of the refrigerator.

Whirlpool has also introduced energy saving capabilities in their refrigerators like Samsung refrigerators, Hitachi refrigerators and others have introduced. Whirlpool’s energy saving technology enables 30% saving of electricity usage. Such innovations are helpful in maintaining the mounting electricity bills and also doing a bit for the environment. Such small savings prove to be fruitful. Whirlpool’s after sale service is also renowned for their quick response and pleasant customer care. Attentive after sales is required in maintaining the image of the brand and giving customer satisfaction. Whirlpool has Direct cool, Frost free and Frost control range of refrigerators in their smart collection suiting various buyers and budgets. home shop

Monty Alexander is a well known writer. He has penned on many topics i.e. whirlpool refrigerator, home shopping, samsung refrigerator, online shopping etc.