A century has elapsed since Henry Ford founded the Ford Company in the year 1903. It is not the only automobile company in the market. But when it comes to manufacturing and selling automobiles for the masses, few would parallel Ford Cars. Not that Ford only manufactures budget cars.

There are many advanced and expensive models like the Galaxy Ghia. Yet there are many models that is meant for the man in the streets and that is why even after completion of a century in the market Ford still continues to be the leading automobile company across the globe.

Business based on customer loyalty

While the engineers and designers in the company are always on the look out for innovative models catering to the ever changing taste and requirements of the customers, customers remain loyal to the company basically owing to reliability and quality of the products.

Most popular among the Ford models have been the SUV and the trucks though cars of various types are also popular. The F-Series truck of Ford has been the best selling automobile in America for sometimes now.

One of the basic reasons for the company has been the customer friendly price of the products. The Model T that completely dominated the market during 1908-27 were bought by as many as 17 million Americans within its life span of only twenty years mainly because the product was cheap and common men could afford to buy it.

At the same time Ford had introduced the moving assemblage system that is still extremely popular with all the manufacturers, thereby reducing the production time and cost and making profits in the bargain.

Keeping track of the mass choice – keyword for the Company

All along its existence the company whether Ford USA, Ford London or Ford Scotland, has maintained a close vigil on the choice and taste of the common people. Some of the models introduced in the market by the Company like the Thunderbird in the early 1950s and Falcon in the early 1960s were two massive hits. They were followed by the Ford Mustang, another big success. The low price with powerful components like the V8 engines was highly appreciated by the buyers.

Despite the set backs it received during the 1970s Ford regained its footing with introduction of Ford Cars like the Escort and Taurus models and purchase of the Jaguar and Aston Martin brands.

The Explorer midsized SUV brought Ford back to the reckoning in the 1990s and the acquisition of Land Rover in 2000 and became the largest contender for General Motors to take over the number one spot among the car manufacturers of the world.

In the present decade however there has been a decline in the position and strength of the Company. Ford has already dispensed with Aston Martin, Jaguar and Land Rover. Only Volvo and Mazda are still with the Ford Car Company.

In its attempt to get back its footing in the domestic and international markets, Ford is now introducing a host of new models providing multiple facilities for the customers. The Ford Econoline Cargo and Wagon, the Ford Edge, Escape, Expedition and Explorer are models that might catch the attention of the customers in future.

The company is trying its level best to regain its prime position in the market hoping for the best while preparing for the worst. If market cycles of the past are any indication, brighter days may be just ahead for the Company.

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The website will also give you ideas about various models like the Fiesta ST, Ford Coupe, and Galaxy Ghia etc. If you desire to exchange the old Focus ST you have with a new model, visit the website that would facilitate