Copyright (c) 2008 Lynda Stucky

The price of gasoline keeps going up and new ways to be fuel efficient and conserve more are ever present in today's economy. Can we do the same with our speech? To speak more effectively and efficiently, we can learn to use fewer words and add impact to our speech.

In American business, we value conciseness. Communicating succinctly is an effective and powerful tool for persuading, convincing, or reinforcing messages. Too much detail with a lot of inserted story lines can confuse the listener. Similarly, a response that take 3-4 minutes to get to the point is too long to hold someone's attention especially if the speaker veered from the main point in off-topic details. You or the speaker may have even forgotten what the question was after several minutes.

Distinguishing between the need to know and nice to know is a good skill to have because the brain stops processing information after awhile to prevent psychological burn-out. This skill can be developed in both structured, rehearsed presentations and in everyday spontaneous conversations. Being succinct is easier to do in planned presenations than the Q & A at the end of the presentation. It take perserverance and time to improve this skill.

Here's a plan to help you develop this skill:

1. Be clear in your mind about the point you want to make. Focusing on making just one point at first to minimize having to organize your thoughts for a number of points.

2. Don't be afraid to pause before you respond. A delayed response appears thoughtful and in control.

3. Learn to summarize what you hear people saying or what is being asked. Reiterating what you hear being said not only increases your chances of understanding and responding on target but it also buys time to formulate a response.

4. Occasionally draw upon one of the following techniques to help you make a point in an interesting way:

Make an analogy.
Use a quote.
Tell a brief and relevant anecdote.
Define a word.
Use a statistic.

This technique requires preparation because no one can predict when a question will be asked that provides a good opportunity to use a quote to respond. It requires some thought about predicting questions and then having a perfect quote, analogy or anecdote that you can use to respond. Anticipate questions before they are even asked, then discover and practice concise answering techniques out loud. When that moment arises in conversation for you to use your anecdote or quote, you will be ready and sound polished and articulate by spewing off a well-rehearsed story.

Begin by setting small goals of responding briefly (in one to two sentences) to summarize and make your point. Get to the point immediately. You can always give more details when your listener asks for more. A good place to start is to think about how you respond when someone asks you what you do for a living. Is your response succinct and interesting? Does it leave the listener wanting to hear more about your job?

Practice your new way of speaking in specific situations, with certain individuals or while speaking on the phone. Make a conscious effort to speak more concisely at least twice a day. Highly efficient speech is like a hybrid car running on less gas and obtaining better mileage: use fewer words and achieve greater impact!


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Speech and voice expert Lynda Stucky shows you how to use your voice effectively to establish credibility, position yourself within your company, and enhance your reputation as an authority in your area of expertise. She is a corporate speech pathologist who consults with business professionals on speaking to captivate, engage and inspire. http://www.clearly-speaking.com