E-covers For Your Niche Market
Copyright 2005 Andrew Eaton
Make your cover come alive for your target market!
When creating an e-cover the what's the first thought that comes to mind? How do I do it? What software do I need?
How much will it cost? How quickly will I have it
complete?
Most people will start searching for software to
automatically create the cover. There are several "cookie-cutter" software packages available to create e-covers for e-books, and software boxes.
Most of these packages come with pre-designed templates.
It's very much a fill in the blank scenario and out pops
the cover. Give strong consideration to this one area.
Do you really want a "cookie cutter" designed e-cover?
Although the templates you may encounter are very
impressive, you will be sharing your layout template with 100's, maybe 1000's of other sites. The reason why they are so cheap is because those "specific templates" are sold and re-sold as much as possible!
Just like the theme of your website, your e-cover should complement and initiate the emotions of your niche market causing them to buy your product or service. Some items for consideration when defining your niche market are:
Lifestyle: conservative, exciting, trendy, economical
Social class: lower, middle, upper
Opinion: easily led or opinionated
Activities and interests: sports, physical fitness,
shopping, books
Attitudes and beliefs: environmentalist, security
conscious.
Age: children, teens, young, middle, elderly
Gender: male, female
Education: high school, college, university
Income: low, medium, high
Marital status: single, married, divorced
Ethnic and/or religious background
Family life cycle: newly married, married for 10 – 20
years, with or without children.
Always keep the "eye candy" of your niche market in mind
when creating e-covers, graphic headers, or even the background.
Look at your competition. How do you set yourself apart?
Create the picture of your product or service to completely identify with your niche market.
That's why I believe the first step in creating good
graphic design for e-covers should be the specifics of your niche. Take some time to really determine every unique aspect of your niche market before you begin your graphic design.
You want to appeal to their specific desires, fears, and
needs. You'll want to carefully craft your unique selling points around those unique desires, fears, and needs.
Choose the color, the tone, the size, the words, the fonts,
and the overall theme to match the profile of your niche market.
You don't want your e-cover to simply look good. You want
it to evoke the buying emotions of your niche prospects.
While it's very simple and easy to get the software and
create a cookie cutter e- cover make sure it will give you
the return on your investment you want.
Sometimes the return on your investment may be much higher
if you choose to have your e-covers and other graphics for
your site professionally designed.
The investment to have your e-cover professionally designed
probably is not as expensive as you may believe. Often
it's even cheaper than purchasing the software and spending
the time to do it yourself. The professionals spend each
and every day concentrating on the uniqueness of niche
markets.
They are quick and adept at knowing how to target the
emotions of the niche using graphics to evoke the desired response. There's a big difference in "looks professional" and "being professional."
Remember, "A picture is worth a thousand words." Take the
time to make sure YOUR picture matches your market. And
then --- Watch your profits soar!
----------------------------------------------------
Andy Eaton is one of the most sought after graphic
designers on the web, not only does he create quality
graphics, but he also teaches you how to create them step
by stem in his video membership site
GraphicSecretsExposed.com
He Also Provides A Brand New Product Where You Can Create Amazing Header Graphics In Minutes! Visit http://www.graphicsecretsexposed.com/adtrackz/go.php?c=templ
ates
