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"It was Glenda's idea. She needed someone to enter into the partnership with her," says Jackie about their purchase of Tindell's Shoes, almost 18 years ago.
At just 25 years of age, Trumm says she didn't have to think very long about her response to Glenda's idea.
"You fail if you never try," she says the girls' parents Glen and Shirley Reierson taught them as little girls growing up in rural Elgin. "If you're going to buy a business, it's the time to do it - when you're young enough to have the energy."
Tindell Shoes is one of just a handful of shoe stores in all of Northeast Iowa. Fayette County has not one shoe store in its boundaries, even though Oelwein once boasted three, and West Union had at least two shoe stores in the 1970s.
"We try to accommodate every age group," Trumm says of the store's continued success from it's small, humble building on W. Tilden Street in Postville.
"I've revamped the women's line a lot," she says of adding popular brands like Born, Skechers and Merrill.
"We have regular customers from Rochester (Minnesota) who drive here to buy Redwing brand shoes or boots. I price them at the very lowest price RedWing will allow," she says. "Some brands, I know I'm less than chain stores like Kohl's."
"Because we can't carry everything, I usually get a brand's very top sellers: shoes or sandals that are nationally advertised and recognizable to customers."
As both sisters and business partners, Trumm says the history of Tindell's longevity means a lot to them.
"We celebrated 80 years, so we know the business is at least that old." Father and son, Glen and Clarence Tindell operated the store before Jim Womeldorf ran the business.
Although the sisters were once very involved in the store on a daily basis, Glenda, diagnosed with diabetes at age seven, has faced the added challenge of additional health problems the last several years. About 12 years ago, the Postville Farmers Co-op purchased the business, not wanting to see it leave the community
The Reierson sisters continue to manage the business and oversee ordering/sales/staffing. Jackie works at Norplex in Postville, so the women rely on a responsible staff.
Employees of Tindell Shoes include long-time salesperson, Wanda Rueber, who's worked part-time at the Postville store the past 12 years. Glenda's and Jackie's mother, Shirley Reierson works regular hours, too. Diane Foels, Marie Johansen and Sara Reierson round out the staff.
"It's been rewarding just in the people you meet," says Jackie.
Some of the styles Tindell Shoes offers, are influenced by Trumm's daughter, Madeline's tastes.
"She saw Hannah Montana wearing a Nicole shoe that we offer right here in Postville," she says.
At age 10, Madeline's been to market with her mother on a number of occasions because the store samples available were close to her actual shoe size.
Young Madeline Trumm has also waited on customers and assisted in other ways in Tindell Shoes.
But while Jackie admits shoppers often choose shoe styles for fashion, comfort and fit should be factors too.
"So many people have foot problems today. You're seeing it in the younger kids too," says Trumm. She says, "Twenty-five percent of all bones in the body are in our feet. When they're out of alignment, knees, hips and other joints can be too."
Trumm says much of her experience in fitting customers with the right shoe has been acquired through a gradual education.
"We need to accommodate people so they don't have to go to the city and get (certain styles and brands.) It's the repeat business that keeps us going," she remarks about the viability of being a shoe store in a small town of about 1,700 people.