Webmasters are trying to predict and exploit website user behavior in order to get the maximum out of Google AdSense.

If web surfers behaved all alike, if there were strict patterns in users' behavior, wouldn't all publishers be on a sunny beach right now, with a fancy-colored cocktail, worrying not about AdSense optimization matters?

Web user's behaviour depends on two main groups of variables: the user-related one and the website-related one.

User-related Behavior Variables

Though people react very differently at various stimuli, we can identify some peculiarities specific to web surfers. The behavior is much like yours. Have you considered watching your own actions while surfing on the web? This might help if you want to improve your site's appeal to readers, especially if you sell something or if you want your visitors to click on your ads.

Several groups of variables that influence users' behavior can be identified:
· Components of the mental processes involved while searching and browsing on the Internet: attention, awareness, language, mental imagery etc.

· The behavior of websurfers is influenced also by their subjective approach to matters, determined by temperamental characteristics, such as mood, patience and their purpose and degree of interest.

· Also, users act differently varying with how used they are to web surfing.


Let's see how we can tweak our websites to turn these to our advantage (and turn visitors into "clickers"):

Mental processes:
Attention: The web designer keeps the tools to direct readers' attention. A simple design, without unnecessary loading will prevent the reader from being distracted by unimportant elements. The ads placement must be done strategically, in a place impossible to overlook (recommended in the first paragraph, usually in the upper-left area). Pictures and graphics are considered attention-grabbers and will also be considered when choosing your ads' placement.
Awareness: This is a very debated topic. Opinions differ on readers' ads awareness. Some sustain that the more blended into content, the better, others say that this formatting will induce the readers the feeling of being "tricked" into clicking on ads, which they resent. I incline to say that blend-in ads work only for very well targeted ads, coming naturally as if belonging to the content. Positioning ads outside the content area would be effective mostly with advertising that builds brand awareness, based on image impressions.
Mental Imagery: Again, a pleasant, uncluttered design, a balanced look of the page contribute to a positive perception of the page from the part of the reader and to a more open state of mind. A professional layout is important. It inspires confidence, people don't want to purchase from a just any backyard business.

Subjectiveness:
Patience A golden rule: don't abuse your readers' patience (for they usually don't have one)! Web pages must load quickly, ads must not be placed in readers' way and should be kept to a reasonable number.
Purpose and Mood: Are more related to the topic of your site and the type of content you publish. The idea is that users' purpose and mood can be influenced by copy. Degree of Interest: Besides relevant, good content, that answers questions, the reader's interest is influenced by involvement and interaction. Keep your reader involved, integrate your ads into an interaction environment: these will work wonders on your CTR.
User's Degree of Acquaintance with Web Surfing: Net savvy users have developed certain immunities, such as ad-blindness. These are less likely to click on any ads. Customizing ads for this type of readers means harder work; the result must be ads of high relevance (and remarkable ad texts!), with an aspect as close to the rest of the page as possible, as if they were a natural continuation of your ideas. Important! avoid default formats.
Site-related Variables: The type of the site and the topic attract visitors with different interests with different behavioral patterns.
Site Type — Readers vs Browsers: Whether the visitor is a "reader" or a "scanner/browser" depends also on the site type — content and topic. Generally, readers are regular visitors while "scanners" are the ones who look for information and will not spend too much time on the same site. Site topic and content are most times factors in bringing more "uniques" or more regular visitors. Though not as a rule, these apply to many sites:
Sites Attracting Unique Visitors: These are mostly commercial sites, content sites. Statistics say that unique visitors are more likely to be your clickers, for regular readers are more used to your pages' look and your ads.
www.reprintarticlesite.com
www.youradsenseprofits.com