Niche marketing strategy is a widely used term - and no one
really knows what to do with it and how to implement it.
Some think that niche marketing strategy is to focus on less
competitive less searched keywords for search engine
optimization. But less competitive and less searched mostly
means less profitable! But besides that can concentrating on
less competitive keywords be a strategy?
Not really it can be a tool - a tactic that can help you to
achieve one step on your way towards your goal
So what is niche marketing?
Niche marketing strategy is to focus on your target audience
and segment this target audience.
For example you are an marketing freak.
And you want to open up your own internet marketing
consulting service.
Your first step should be to ask yourself:
Who is my customer? Every one who wants to earn money with
internet marketing.
As this is not really a big help for deciding what you need
to do to achieve any money goal the next step is to segment
this list vertically a bit more.
You take an excel spreadsheet and write down all possible
customers - important think of persons!
So for example: People who want to start their home business
people who have an existing offline business and want to add
internet to their marketing portfolio people who already
started with internet marketing but haven't succeeded till
now ... That gives you a good starting but you should even
segment this list a bit more:
Try to find the segments in the above groups like:
Consultants who haven't used the internet till now for their
offline office or even more targeted - lawyers who want to
add internet to their marketing portfolio.
Last step is to segment the list horizontally.
Now find the problems they people in this targeted fields
have. Brainstorm a bit and add them to your excel
spreadsheet.
Example: for your home based business owner who currently
works in a day to day job - one problem will be how to start
an internet business while working in my day to day job 8 to
10 hours a day. For the lawyer: How to use the internet to
drive targeted clients to my company 24/7 days a week.
As result you get an matrix of possible target customers and
their problems.
Now what do you do with all this?
You have a detailed layout what products you can produce and
who is in need of that product. That makes your live a lot
easier.And best of all you will see that there are many
people out there who have similar needs and can use same
product with just tiny changes.
Johannes Nefischer is the founder of JohannesNefischer.com
the Blog that concetrates on Niche Marketing Strategy and
How to Implement it
href="http://www.JohannesNefischer.com">Marketing Blog
and http://www.UnternehmerTipps.com - in German
