How To Reverse Engineer Your Success
by Michael Southon

The best and fastest way to learn how to make money
on the Internet is to buy the marketing books of
successful web marketers. You can find a selection of
marketing books at these sites:

http://www.ebooksnbytes.com
http://www.freezineweb.com/mktg-books.html
http://www.free-ebooks.net/
http://www.ebookdirectory.com/

But there's also another way: study their web sites
and reverse engineer their success.

The great thing about the Internet is that everything
is visible - nothing is hidden. If it's working for
them, you can find out exactly how they're doing it by
studying their site.

=> Subscribe to their Newsletter and examine
their Welcome Message.

=> Analyze their Newsletter and see exactly how
they use it to generate income.

=> Sign up for their free autoresponder course
and find out why it produces sales.

=> Check out which affiliate programs they
promote.

=> Read their free eBooks and discover how they
bring in new customers.

Here are some examples:

(1) Recently I signed up for the Newsletter of
someone who makes $130,000 a year just from affiliate
programs. I wanted to see how he was doing it. What I
noticed was that he doesn't even try to sell the
affiliate products - he tells his readers how much he
makes from those programs. Naturally, they join
(through his link). The result? He has an army of
sub-affiliates who do the selling for him.

(2) In another Ezine I recently saw a 40 word ad
that interested me. I clicked on the link, and instead
of taking me to the home page of the product, it took
me straight to the order form. Very clever, and very
effective.

(3) A few weeks ago I subscribed to a free
autoresponder course - 12 daily web marketing lessons.
Many people never finish these free courses. They
unsubscribe half way through.

But this marketer made sure that people finished his
course - he announced in the first lesson that the
12th lesson contained the download link for a very
useful free eBook that I wanted. Naturally, I stayed
with it till the last lesson.

(4) Last week I signed up for a marketing guru's
15-day free autoresponder course and I was amazed to
see how easily it had been put together. Each module
was simply a freely-available article by a recognized
web marketing expert, with a sprinkling of affiliate
links.

To sum up, when you visit the website of a marketing
expert, pay close attention to everything you see. Ask
yourself "Why is s/he doing that?". Everything is
there for a reason.

If you make this a habit you'll quickly learn the art
of making money on the Internet.