Any society, club, association or institution will be only too aware that voter apathy can have an immense effect on ballot response and also that any election campaign can heavily consume much needed time and resources.
Postal voting facts:
• Voters find postal ballots inconvenient, time consuming and outdated
• Resources are stretched to the limit when handling manual voting responses
The answer lies in online voting; a convenient, secure and modern voting option.
An online voting system will help to increase voter responses. Low response rates are often due to a lack of time or motivation in having to complete forms and make the effort – or remember - to post them.
A secure online voting option allows voters to access any ballot via the internet wherever they are, whenever they like. Because most people are online at some point during the day, they would be more inclined to complete a simple, three-minute online form than pick up a pen, manually complete a set of questions, put the form in an envelope and take it to the post box.
When choosing a system, look for one that can be tailored to your specific needs and seamlessly integrated into your own website so that voters will not feel their online security is being jeopardised by being pulled away to an external website.
Additionally, make sure that any system you consider has been consumer tested and is flexible enough to fit your required format. Choose a specialist supplier with experience in elections administration and preferably one who can also help you with the print and mailing side of your project too so that the entire election project works flawlessly.
Other benefits of online voting systems are that they considerably cut back on the manpower and facilities needed for manual response handling, as well as providing a modern image for the institution conducting the election.
If you are looking to achieve a wider response to your election mailings, and reduce the manpower needed to handle postal replies, the answer lies in using a flexible online voting system.
