Our faces are the socially important part of our body, although males may hold other parts important too when it comes to the other sex. Still, the face gets to be on top, literally. No matter how much the camera shows the fronts and the behinds, it is the face which actually captures our imagination, and gets to be called "beautiful."


That is the reason why the multi-billion dollar skin care industry has sprung up around only this part of the body.


Communication, expression, emotions, thoughts, moods, the entire inner workings of our mind are visible in some way or the other through our faces. That is what the face does for us when we deal with others.


The beauty aspect is of course another aspect of our faces, especially for females. It is a part of human nature to find love and attraction through the face. The smooth, tight, soft, facial skin on a young face has a charm that is difficult to resist. Compare this to the loosened, wrinkled skin of an old face that repulses us more than it attracts. The wrinkles look like signs of an illness, a deviation from the natural face we expect to see.


This can be understood even better if we understand that our faces define who or what we are. Like a mirror to the soul, they form almost our complete identity in society. Wrinkles tend to mar this identity. They look like crusts on a smooth surface, giving us a notion of something uglier lurking beneath.


Wrinkles make us look ugly. Society moves ahead with its likes and dislikes. We do not want to be on the wrong side of these standards. That is why skin care industry keeps making new and permanent recruits, and would continue to do so.


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The author is a freelance writer and associated with http://www.best-antiwrinklecream.net