Everyone knows to include your contact information, your company name, and the logo on the front of a business card. You may also know that two-sided business card printing adds more real estate space for advertising your company but may be wondering what exactly to print in that small space to maximize the potential of your card.
A number of options are available for designing the second side of your business card. Before deciding what to include, keep in mind your target audience and choose the information that would most appeal to them. Would your card best lead clients to contact you by including important facts, benefits of your products or services, or a special offer?
Tease clients with a few facts or helpful hints and then lead them to your website for more information. Tell why your company offers the best service around and ask clients to contact you for a free estimate, a discount, or a free demonstration. Some more ideas include a punch card for returning customers or a free gift if they visit a website or call.
Since not every business card utilizes the back, many times a client receives a business card and files it without turning it over. To avoid this unfortunate incident, point customers to the other side. You may want to include a teaser: “Flip this card for more information” or “Turn over for instructions on receiving a free gift.” If you have limited space on the front, using a less specific phrase will still do the trick. For example, use a phrase such as, “Please Turn Over” or “Flip Over.”
Although double-sided business card printing may cost slightly more than single-sided printing, the increased results are worth the extra price. Instead of single-sided trashcan liners, you will have two-sided marketing tools that move relationships from potential status to dedicated customers.
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