You’re planning to launch a brand-new seminar. But
you’re not 100 percent sure that the content you’ve
created is going to meet your audience’s needs.
Ever been in this situation? If so, here are 3
things you can do to get constructive feedback
before you launch your marketing blitz.
1. Set up an advisory board of trusted clients
and colleagues. Have them review your seminar agenda
and your instructors manual. Ask for input on what
you’re missing ... and what, if anything, you can cut.
Tip: If you want to cover information that’s
somewhat outside your area of expertise, be sure
to invite someone with that expertise to be on
your board. You might even want that person to be
a guest instructor.
2. Ask your best customers to serve as a focus
group. Deliver a private session of the seminar
for free to this group ... then ask for their brutually
honest feedback.
3. Offer the course at a discounted price and limit
the size of the group so you can gather feedback
and adjust your teaching as you go along. Be clear
that attendees are expected to give lots of feedback
throughout the course in exchange for the discount.
These three tips will enable you to go through your
seminar material and separate the chaff from the wheat,
so that you may present your best to your seminar
attendees.
Jenny Hamby is a Certified Guerrilla Marketer and
direct-response copywriter who helps speakers, coaches
and consultants fill seminar seats and make more
money from their own seminars and workshops. Her on-
and offline direct marketing campaigns have netted
response rates as high as 84 percent -- on budgets
as small as $125. For more free seminar marketing
secrets, visit http://www.SeminarPromotionTips.com
