Mapping consumers’ trend has always been a hard nut for the market. However time to time it put it hard effort to get in the right direction to perform better for the end consumers. Since consumers’ attitudes are more concerned with their buying habit, now market is more sensitive towards consumers’ preferences. A recent study conducted by a leading research agency reveal the fact that the US younger rely more on internet than any other media for their desired searches. Now that internet has become a favorite shopping point for the consumers, such trends are really influencing the market in a great way.
The research found that more than 85% of young between the age group of 10-to-14-essentially spent at least one to two hours per day on internet. Further the study shows that these young are not limited for the searches but they also shop online their favorite stuff and more than it they enjoy more by this.
Four out of 10 responding young consumers said they used search to learn about products or services after seeing ads. Many said they used search engines to find places to buy, check prices or start researching purchases from scratch.
Such findings are no doubt a great challenge for the US Department of Commerce as it counts only the consumers having age of 14 and more in their online consumer list.
The research shows that search ads were appropriate for the group because respondents consumed both online and offline media. Further it adds that to capture the demand generated in complementary channels, marketers should incorporate search ads into other online and offline marketing campaigns.
The study also discloses that young in the age group of 10-14 influence the parents more than to having age group of 8-13 for their shopping demands.
Now such findings are more relevant to market experts and they can utilize these date in devising their future strategy and mapping the right target consumers. It is simply clear that even if these young do not shop individually, they can at least influence their parents to buy their desired product online.
