Website analysis is the most important thing, which is the base of your SEO plan. If you do 100% perfect analysis of any website, the chances of getting on top will be more. Website analysis involves several steps. The perfect analysis of website involves following important things:
A. Getting present ranking status of website
B. Checking existing inwards and outward links
C. Code check according to W3C standards
D. Sitemap Check
E. Competitors overview
F. Keywords Analysis
Present Status
In case of already live websites, it is very important to know the current status that includes current Page Rank according to Google, Alexa Ranking, DMOZ listing, and the age of Website. How to get these details:
1. To get Google page rank, Google Toolbar is the best option (http://www.toolbar.google.com)
2. Alexa toolbar will provide you Alexa ranking of any website. You can download Alexa Toolbar from (http://www.alexa.com/site/download), or Firefox add-ons listings.
3. For DMOZ listing you need to browse open directory listing (http://www.dmoz.org)
4. Domain registration and expiry date can be found from who is database
Once you have all these information, you can have more attention towards other things.
Checking Links
There are various links in your websites (inbound/outbound) as well as back links for your website spread over internet. You need to know about them, it's very important and helpful in planning your link building strategy.
You can have details of all back links by searching in respective search engines with following search terms:
A. linksite:www.domain-name.com (Yahoo)
B. link:www.domainname.com (MSN)
C. link:www.domainname.com (Google)
That will show you how many back links of your website are there on internet.
The count may be wrong at first page, so for perfect count browse until last page. Just click on last page and note number of links shown at last page. This is always authentic number of links.
To check number of inbound links as well as outbound links from your website, use one of the most popular and authentic tools on internet, Domain Tools (http://www.domaintools.com). Search for your domain and it will show you all information along with number of inbound and outbound links.
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