Author: Jeff Smith
Affiliate Marketing Or Market
Your Own Products?
How should you organize your online business?
Affiliate marketing seems to make sense, its easy and low cost to start, and you can be up and running within a few days - but
the struggle is how to get traffic and make my offer different
than all the others?
On the other hand, creating your own product is what you may really want to do, if not for being so unsure about what topic to write about and finding the time in your busy life to get
started?
Let me share two important true facts with you about choosing between affiliate marketing and producing/marketing your own products.
Tip 1: 99% of Successful Online Entrepreneurs Do Both
Tip 2: Most Successful Online Entrepreneurs Lead With Their Own
Product To Build Affiliate Business
Here's why.
Truly successful online marketers look to differentiate and dominate
a given niche demand within a market.
For example, Steve Manning offers a course on how to write and publish your book fast over at: http://www.infoproductcreator.com/part/14days
There are many books and experts that aim at teaching people how to
write or get published.
Steve focused on opening the doors to writing books to the everday
NON-writer. Simple techniques that anyone can use to put their ideas into print.
Steve offers his own product, but also occassionally offers affiliate products that he feels make sense for his audience.
Let's take another market - Strength Training and Fitness
Matt Furey (of www.mattfurey.com) has come from nowhere to dominate
his market niche in the last few years with a combination of his
own products, but also offers many affiliate products to his
subscribers.
Affiliate marketing, marketing your own products, and for that matter network marketing and franchising are all just business models.
No matter what the business, what you really want to do is dominate
your market with a combination of hitting the right demand and meeting that demand in a unique way.
You Want To Position Yourself Between The Challenges
And Solutions Within Your Chosen Niche Market
Think of it this way.
You find an interesting niche market and discover they are challenged by 3 main issues.
You know more about issue 1, but less about issue 2 and 3.
So - you create a product around solving issue 1 and plan to address issues 2 and 3 with affiliate programs.
You lead with your product, including a list building campaign such as a minicourse or newsletter through which you later market products that fulfill issues 2 and 3.
Its really common sense when you think about your business in terms of solving problems or overcoming obstacles in a given market rather than lets market hot product #1 because it seems like a good affiliate program.
If you are struggling with what your business model should be - don't
get caught in this trap. Instead, find out what your market needs, then figure out the best way to solve the problem for them - either
through someone else's products or your own.
Need help finding your niche marketing, discovering pockets of demand or creating your own products to lead into your market - then the
answer can be found here: http://www.infoproductcreator.com
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