How can a small business compete with the advertising resources of a big business? For example, postcard printing is one of the most effective methods for advertising when there is a special occasion or sale. But postcard printing should result in a beautiful, glossy postcard. How can a small business get the same look and feel?

Choice of paper
The first thing to consider is the type of paper to use. Glossy card stock is more expensive than other types of paper, but will produce brilliant, vivid pictures. Talk to your printing firm about options. To save a little bit of money, remember that you do not have to use glossy paper on both sides of the postcard.

Bleed
Your postcard printing design should exceed the size of the actual paper. This will ensure that there is no white space along the edge of your postcard. Even at the best print shops there will be small variations from postcard to postcard, and bleed is kind of like insurance against extra white space. White space around the edges gives postcards a cheap look, unless this is a planned border.

Picture selection
Your choice of pictures should reflect the nature of the events you are advertising and the customers you will be sending your postcards to. Another very important point to consider is to use images that are at least 300 dots-per-inch. If you get the images off the internet, these are typically compressed to 72 dots per inch, which will produce images that are not sharp and clear.

Professional printing
Finally, professional postcard printing almost always should be produced through a print shop. Their equipment, experience, and expertise will help you guarantee a professional end-product. Besides, many printing firms can also handle shipping or mailing your postcards to customers on your behalf. This can save you considerable time and money.


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