There are currently many ways to get more traffic to your website and article writing is one of those powerful ways to drive targeted traffic to your website. Most of these article marketing strategies are well known, but there are also some strategies that are just as powerful but less known. These overlooked strategies require quality articles to be written because they usually involve 3rd parties. Most people write articles and submit them to article directories or other content-based websites. The authors of these articles then get traffic from these websites to their own website when people click on the links in their article resource box. This is the most common way people use article writing in their marketing efforts. However what about the other ways to use your article writing skills to get traffic to your website that doesn't involve article directories?

One way of getting traffic to your website is to write articles for other people's websites. Not for blogs or websites where there are already a number of other writers, but a website where you are the only other person to supply content. This technique may not be as difficult as you might think because most website owners are struggling to keep their site fresh and if you provide the solution to their problem of having fresh quality content, many website owners will jump at the offer. This strategy sets you apart because you can now get links back to your website without competing with other web site owners. You also stand out more in the eyes of the visitors to the website you are writing for so when they come to your website, they are more interested in what you have to offer. This strategy does require original articles that are written by you and are of good quality because it will be a tough sell to get someone else to put your crappy spam on their website.

Another uncommon article marketing strategy is to take a collection of your articles and place them in an eBook. You can then offer your eBook for free from your website and encourage others to share your ebook, make it a part of a package, or a bonus added to another person's product or service. Having your articles in an eBook is a really great way to present your knowledge and showcase your talent. This strategy also requires articles that are well written and useful because no one will take your eBook seriously or share it with others if your articles are spam.

You can also use your articles as part of an auto-responder series to continue to drive traffic back to your website. If you write a series of articles on the same topic or in the same niche, you can put one article per message in the auto-responder series. Your message would include a compelling call to action after the article to send the reader back to your website. This method works very well to build trust with your readers, who will then be more willing to buy from you because they now feel like they can relate to you.

There are many other ways to use article writing as a means of sending targeted traffic back to your website. The methods listed here are just some of the ones that can be implemented with minimal effort and time. Using these additional techniques will build your brand as expert in your field more quickly and will get you more long-term traffic to your website.


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